5 Steps to Explosive VSEO

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How to maximize Video SEO (VSEO) to promote your company, brand, or product.

1. Content Matters

   Your video needs to be both entertaining and informative. The topic should be relevant to your industry so that the audience remembers your company as well as your advice.
   
   "How To" and "What Is" videos are perfect because they draw viewers in by directly answering important questions. Always keep your audience in mind. Tell them what they want to know and answer their questions. Always follow up with a call to action so they will contact you for more information.

2. Keep it Simple

   Any online video for the purpose of SEO should be no longer than 2-3 minutes. Remember that Internet surfers have a very short attention span. Even if you keep their attention for a minute or two, you may lose them after the three minute mark.
   
   Answer their question briefly, concisely, and with genuine passion. Do not ramble or appear overly excited. Always include your contact information at the end of the video, and always remember to tell the viewer to give you a call.

3. Grab the Eye

   You don't have to spend ten thousand dollars to make a professional video, but you also shouldn't use a cheap old camera to film. Keep the camera still, be sure your images are in focus, and edit the video properly. If you have no idea how to film and edit a video, then you should learn or hire a professional.
   
   Use attractive colors but not flashing lights. Be enthusiastic but keep it real. Use animation but don't always publish cartoons. Remember, you want to grab and keep their attention with professionalism. Slacking on quality is just a waste of time and money.

4. Grab the Ear

   Sounds also plays an important role in video production. If the sound cuts out, so will your audience. If the volume is not consistant with standard media, your audience will turn it off. Test your audio before shooting the final video. A couple minutes of preparation can save you hours of reshooting, editing, and dubbing.
   
   Your sound content should be optimized too. Talk slowly, clearly, and enunciate your syllables. Be informative but also be funny. Your audience wants to listen to someone with a sense of humor. Don't take it too far though. You can be funny without being offensive or cheesy.
   
   If you include music, be sure it fits the theme of your video. Always choose the highest quality video and know when it should be loud or soft - never over power the human speaker.

5. Search Engine Optimization

   You can't have VSEO without SEO. Drive traffic to your videos by ranking highly in the search engines for terms related to your video content.
   
   Start by uploading your video to a popular video site. YouTube is usually the best choice but there are well over 300 video sharing websites online. When you setup your video page, be sure to include your target keywords in the title, description, and meta tags. If possible, optimize your video's URL to include your target keywords. This is not always possible in some video sharing sites like YouTube.
   
   In the description you should use several variations of your target phrase so that it doesn't appear so though you are keyword stuff. Besides, Latent Semantic Indexing (LSI) is a wonderful thing. If you have a page on your website related to the video topic, it is always a good idea to place that link in the video description. Google loves it when you link out to relevant authority web pages for more information.
   
   Finally, link back to your video from outside sources. Bookmark and share the link in all of your social media profiles. Link back to the video with blog comments and within Web 2.0 properties like Squidoo, Hubpages, Ning profiles, and blogging platforms. Try to use links that allow you to customize the anchor text to match what you used in the video's title and description.
   
   If possible try to encourage ratings, reviews, and comments on your video. Search engines pay more attention to videos with higher ratings and user participation. Your audience will be more likely to share a really active video with their friends.

Use these tips wisely to rank your video for important keywords. With a little creativity you might even end up with some viral media. VSEO works. Give it a shot.